Founding Sponsor – Mainland Brands

We have been sponsored by the Mainland Brands (now owned by Fonterra Brands NZ Ltd) since 1989, celebrated by fundraisers as the longest standing cause-related sponsorship in the southern hemisphere!

Mainland’s barcode redemption scheme

Open Letter to all Barcode Collectors from Mainland Brands

Dear all

Thank you for your generosity and your involvement with Mainland and the Yellow-eyed Penguin Trust. Together over the years, we have managed to donate over $1.6 million to this great cause.

We wanted to let you know that we are committed to these little guys and will continue to support them through the work of the Trust but we have been exploring new ways to do so.

You will notice our redemption message has been removed from our new packs. We figure your life’s busy enough without cutting out barcodes, so we are going to save you the trouble and simply donate $75,000 per year on behalf of ourselves and our customers. We hope you’ll approve.

By continuing to purchase Mainland cheese and butter, you will still be directly helping our little flightless friends, the yellow-eyed penguin.

To see our full range of cheeses, recipe ideas, and to keep an eye out for new ways to support the penguins visit

Thanks again,

Mainland and the Yellow-eyed Penguin Trust


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